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App Development

Before any design and development can commence we have to plan the app

Your App Starts here

Your App Starts here

Whether you already have an idea for a mobile app or you would simply like some advice, our team of expert developers are here to help you. We put a great deal of effort into understanding what our clients really need by getting to know you and focusing on your key goals and objectives. This is the process we use to transform a great idea into a fully functional mobile app...

App Definition Statement

The first step is to sit down with you, discuss your idea in detail and create the app specification document. This document will be used as a blueprint for your project, defining what the application does and the features that will be needed to achieve this.

Defining your App

Defining what the app's core objectives are from the outset is essential - many apps suffer from having too many features, detracting from its main purpose. This will often lead to the user experience being negatively affected. An App Definition Statement (ADS) is a single sentence that sums up what the app does and who the intended audience will be.

Core Features

Having an ADS will make it much easier to decide what the apps core features are. It is important to focus on keeping this list relatively small and to make sure they all contribute directly to the app's key functionality.

Additional Features

As mentioned above, an apps focus can become diluted if too many features are added, the saying “less is more” is especially true in this case. It’s important that any additional features compliment the core features and enhance the user experience. The absence of these features should not prevent the app from performing its main purpose.

Plan Your Apps Journey

Wireframes & Journey Analysis

Wireframes are used to represent the layout of the application and will not usually address issues such as colours and styles. The main goal here is to ensure that UI (user interface) elements are intelligently laid out to make using the app as intuitive as possible. Creating wireframes is an iterative process, we use them not only for layout purposes but also to get an idea of how users will navigate the app. By working through various potential user journeys on paper, improvements to the UI may become apparent and wireframes can be updated accordingly.

Design

Here is an brief insight into the design process that goes into all of our applications.

Branding

Defining what the app's core objectives are from the outset is essential - many apps suffer from having too many features, detracting from its main purpose. This will often lead to the user experience being negatively affected. An App Definition Statement (ADS) is a single sentence that sums up what the app does and who the intended audience will be.

UI Concepts

As mentioned above, an apps focus can become diluted if too many features are added, the saying “less is more” is especially true in this case. It’s important that any additional features compliment the core features and enhance the user experience. The absence of these features should not prevent the app from performing its main purpose.

Let the coding begin

App Development

We strive to write clean and efficient code so that your apps performance is quick and the UI is responsive. The groundwork completed in the design phase pays dividends when it comes to development as the majority of potential issues will have been highlighted when creating wireframes and prototyping the user journey. All of our apps are written in the language native to their platform ensuring performance is optimal. Regular testing is an essential part of reducing the number of bugs in code. Our developers test any code written at regular intervals but we also subject iterative builds to a thorough QA process.

1. Alpha Testing

When the initial code base has been completed and all features are implemented the app will go through alpha testing internally and any bugs found will be addressed and fixed.

2. Beta Testing

Prior to submission we will invite you to join us in beta testing the app. This will be a pre- release version of the app and will be sent to you via Test Flight (a website that allows us to provide clients with a copy of the app that they can install on their device). This final stage of testing will help us find and fix any hidden bugs that may exist and will ensure that your app is of the highest quality when submitted.

3. App Submission

When an app is submitted it needs to be accompanied by a description, list of keywords and a set of screenshots. We will work with you to make sure your app is presented professionally.

4. App Marketing

Launching your app is just the start of the journey! We can provide you with daily analytics so you can see how users are interacting with your app which can be useful when deciding which features you want to add in future updates.  While we would always recommend you begin marketing your app as early as possible we can help to create a targeted app marketing campaign at any stage.